Reference

Wholesale vs Retail Pricing Guide

How wholesale floors relate to MSRP and dealer margin for decorated goods.

Wholesale floor

  1. Wholesale ≈ unit cost ÷ (1 − target wholesale margin)
  2. Dealer margin ≈ (MSRP − wholesale) ÷ MSRP

Never set wholesale below variable cost plus a contribution to fixed overhead. MAP rules may constrain advertised retail — they do not erase your cost floor.

Starting points only — verify with your film brand, garment cut and marketplace fees. Live tool: Open calculator · All references